Egypt has the most online buyers [15.2 million] of any country in the Arab world, Cash is still the preferred method of payment for e-commerce goods, especially in Egypt where 72% of consumers use cash.
Egypt’s e-commerce market will reach $2.7bn by 2020, almost doubling compared to its $1.4bn size in 2014. Online shoppers will increase to $10m in Egypt, compared to the $6.25m registered in 2014.
Therefore Masary operated the online payment gateway for Banked and non-banked consumer.
25,000 POS Masary outlets distributed in the Egyptian Governorates.